#Rolex presents the new Cellini collection, a contemporary celebration of classicism and the eternal elegance of traditional timepieces. Consisting of 12 classically inspired models in 3 families, this new collection combines the best of Rolex know-how and high standards of perfection with an approach that heightens watchmaking heritage in its most timeless form. #Baselworld
http://on.rolex.com/new-2014-models